Here is the interview released by Cineama Staff, the brand new social platform which has relied on IamaSource community for the creation of the company logo. The contest opened by Cineama received 1266 layout. It was attended by more than 200 designers from all over the world, who tried to win 500 euro: the winner was the Italian designer called uomopera.
This brief interview is an opportunity to start knowing Cineama, soon on line at www.cineama.it.
1. A brief presentation of your company, Cineama.
Cineama is an online service and social platform, online within June 2011, with the aim to create, product and release film projects through the collaboration of the users.
Subjects and scripts can be sent to be selected, evaluated and discussed by Cineama community members (pros, filmgoers and movie fans); the best projects will be put periodically in crowdfunding and they will be produced, if they achieve the budget. The community members can cooperate with art directors of the single project and offer themselves for technical o casting roles.
A section of distribution – both online and in the cinema (thank to “on demand projections”) – will be created thanks to user reports; International quality projects which have not been released in Italy or Italian films that have not found a distribution, can be finally seen.
In order to complete the project, we’d like to mention special events, video contests, repair and digitization of film through the crowdfunding, a blog/magazine (online on www.cineama.it).
2. How do you approach to IamaSource and why have you chose it for your project?
Due to the Cinema open, participative and cooperative spirit we chose to create our logo thanks to a creative contest. After web searching we found and chose IamaSource, a start-up web platform (as we are) but with features and processes well built and defined.
3. How was your first experience on IamaSource?
Good, even if it was our first experience so we’ve learned day by day how to approach with the designers community and how to drive their work.
4. How did you manage the proposals received during the contest?
Our creative and interaction designers tried to drive the proposals by sending comments and voting those we liked the most, those closer to our feelings and to our guidelines, answering to the designers questions. Unfortunately it was not possible to vote or comment every single layout due to the huge numbers of proposals received.
5. What led your finale choice?
The originality of the proposal, the visual and communicative impact. It was very hard to choose among the last 3/4 proposals selected as potential winners, and it was long discussed by Cineama team members.
6. A comment about IamaSource website?
A website, even if it is young, with an amazing care and professionalism in the management of the communication and not easy technical process.
7. What will be Cineama next steps?
We’ll be online with the first website release within June 2011; within September all the definitive sections will be online. We’re preparing workshops and events with our new partners, movie festivals, institutions as “Scuola Nazionale di Cinema” (“National Movie School”), “Istituto Luce” (“Light Institute) and many more: well, come to see us!
