Here there are some tips about how to choose a winning logo for your business.
First of all it's important to define the logo category your business needs:
- Simple and ironic logo like Cisco, McDonalds or Fedex?
- Illustrative logo like Starbucks and Guinnes?
- Typographic logo like Verizon and CNN?
- Non-sense logo like Nike's swoosh?
Anyway, each popular logo brings its history and its brand awareness. Most of times it's not only due to its logotype, but it comes from other forms of communication and advertising that each brand uses.
Right questions to get a winning logo
These few questions want to stimulate some thoughts in order to get the right choice for a business winning logo.
- Which is your activity?
- Which product or service are you going to sell?
- How would you like the others can think about your brand?
- Where are you going to use your logo? Businsess card? Website and blog? Is a favicon needed?
Too many times this kind of questions is neglected and the entrepreneurs pretend that designers
rapidly understand their needs. Too many times a client change his mind while a designer is working hard at his logo
because what he wants is not so clear from the beginning.
A suggestion in order to get better result is to try to reply to the previous questions and be coherent with yourself.
Anyone can change his mind, but it's fair enough that this means a cost!
One-to-one or crowdsourcing?
Some clients often think that one designer can provide just a limited quantity of creative proposals
to choose from. A classic question is:"What about if I can't find my logo between these few proposals?"
That's the answer:"Please go to a crowdsourcing design website and post a contest. You'll be able to find all the proposals you need for your business logo!"
Obviously one-to-one approach can offer so many advantages that a crowdsourcing website can't and vice versa.
Working with one designer for your logo allows you to establish a better communication and a good relationship with your designer and often
it is possible to create a partnershgip between you and him.
By the way, crowdsourcing website (as IamaSource.com for example), so much more unpersonal, can offer a great quantity of creative proposals if you're handling the contest in the right way. A partnership is less frequent in this case, but this method can connect
your business with the internet crowd and their feedback also.
Then, which way to get your winning logo?
- Are you sure about what are you looking for?
- Do you like to see a lot of proposals before choosing?
- Have you got a limited budget and you don't like surprises?
If you replied "Yes" to these question, maybe your way could be invest about 300 € in a community of talented designers and post your contest with a detailed brief. Otherwise, if you prefer a classical personal approach to your business you should look for a reliable designer to work with.
Anyway, the basic concept in order to get a winning logo design is the right communication between entrepreneur and designer. This is so important! The entrepreneur must give to the designer a right perspective of what his business needs, even because, if you think about it, to let others understand the business is the main task of each entrepreneur.
But, if you're an etrepreneur, but also a designer, please follow this tips to create the perfect logo design.