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  • Jul
    12
    Brand strategic management: some tips
    IamaBlogger  |  Resources for Entrepreners  |  07 12, 2010  |  Comments (0)

    In order to successfully promote your business, it is important to choose your company brand and then respect it in the future. It's really important to have a good brand strategic management because some choices will be the mirror of your business, the first way to communicate to the others what you're going to do and your customers will recognize you behind this company brand. 

    brand strategic management

     

    Here there is a list of some good reasons about the importance of taking care your brand management.

    1 - Your company brand is your first communication tool

    A brand, is the ...

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  • Jun
    12
    Winning logo for your business: how to choose it.
    IamaBlogger  |  Resources for Entrepreners  |  06 12, 2010  |  Comments (0)

    Here there are some tips about how to choose a winning logo for your business.

    First of all it's important to define the logo category your business needs:

    - Simple and ironic logo like Cisco, McDonalds or Fedex?

    - Illustrative logo like Starbucks and Guinnes?

    - Typographic logo like Verizon and CNN?

    - Non-sense logo like Nike's swoosh?

    choose winning logo
     

    Anyway, each popular logo brings its history and its brand awareness. Most of times it's not only due to its logotype, but it comes from other forms of communication and advertising that each brand uses.

    Right questions to get a winning ...

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