The use of shapes is the key element in design.
The basic shapes like circles, squares and triangles can be very effective in designing a logo. From basic shapes it then possible to derive abstract shapes that arise from the composition of different elements: rounded contours, sharp ends, etc..

The more interesting thing, however, concerns the sub-conscious meaning that you can associate with each shape. It 'very important to know that meaning when making a logo or when it is required the creation.
• The circle is an enduring, endless and associated with protection.
• The square ...
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