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  • Jul
    22
    Logo evolution: popular logo case histories.
    IamaBlogger  |  Branding  |  07 22, 2010  |  Comments (0)

    We could write many books about it, but it should be more interesting to analyze some popular logo case histories thanks to a gallery.

     

    Firefox popular logo history 

    We want to present some different cases which can confirm and deny at the same time any theory about the successful logo choice.

    The following ones are popular logo beloging to brands really different, but we can clearly assert that they are successful logo, for several reasons.

    First of all, focus on brand consistency: should it be better to be tenacious focusing on historical awareness or update, improve and change your own brand ...

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  • Jun
    20
    Start-up advertising: "out of the line" and guerrilla marketing
    IamaBlogger  |  Branding  |  06 20, 2010  |  Comments (0)
    Above the line or below the line. These are the classical categories of the advertising techniques .
    Above the line is a type of advertising through classical media (e.g. television, print, radio, print, banners and web search engines).

    Below the line is a type of advertising which does not use classical media (e.g. sponsorship, PR, direct marketing…).

     

    More recently, the neologism "through the line" describes an existing process as a mix of ATL and BTL, used to integrate a marketer's efforts and optimize returns from these separate investments.

    But you can find also something out of these schemes and ...

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