IamaSource Log Book is a space we want to share occasionally in order to discuss about us, about our community and about IamaSource a bit closer.
It is a space to analyze some issues in more depth, and also it could be an opportunity to answer to your daily e-mails we use to receive, including congratulations for our project, questions, doubts, requests, suggestion and also criticism (constructive, of course).

The last hours main issue is absolutely the choice to ask for help to our designers community to select the IamaSource logo contest winner with voting that will soon begin.
This ...

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IamaSource guys are a real crowdsourcing example and want to demonstrate it once more and to choose their logo ask to the first principle of crowdsourcing: that is "ask to the crowd!". That means that IamaSource is going to ask to designers who joined the contest in the last 2 months to choose the new IamaSource logo.

IamaSource Logo Contest numbers

These are the numbers of the first crowdsourcing example on IamaSource.com:

- 2500 euro as first award

- 4308 creative logo proposals in two months

- 1 creative logo proposal each 20 mins

- 719 designers...

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We could write many books about it, but it should be more interesting to analyze some popular logo case histories thanks to a gallery.

We want to present some different cases which can confirm and deny at the same time any theory about the successful logo choice.

The following ones are popular logo beloging to brands really different, but we can clearly assert that they are successful logo, for several reasons.

First of all, focus on brand consistency: should it be better to be tenacious focusing on historical awareness or update, improve and change your own brand ...

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The use of shapes is the key element in design.
The basic shapes like circles, squares and triangles can be very effective in designing a logo. From basic shapes it then possible to derive abstract shapes that arise from the composition of different elements: rounded contours, sharp ends, etc..

The more interesting thing, however, concerns the sub-conscious meaning that you can associate with each shape. It 'very important to know that meaning when making a logo or when it is required the creation.

• The circle is an enduring, endless and associated with protection.
• The square ...

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In order to successfully promote your business, it is important to choose your company brand and then respect it in the future. It's really important to have a good brand strategic management because some choices will be the mirror of your business, the first way to communicate to the others what you're going to do and your customers will recognize you behind this company brand. 

Here there is a list of some good reasons about the importance of taking care your brand management.

1 - Your company brand is your first communication tool

A brand, is the ...

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This mini guideline comes from the proposals received and from the comments on our first IamaSource logo contest.
The aim - that many of you like– is to give at least one comment to each designer who joins the contest (not that easy). We also want to say that the comments are made according to the brief requirements, and are intended to be constructive, without turning down styles or graphic approach just because “we didn’t like it”.

There is no need to say that it’s easier to write to designers who “lose themselves” when referring to the brief requirements. When ...

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IamaSource is on designers' side, especially freelance that need visibility through the web to achieve more contacts.

Here there is Nicola Antonazzo from Italy that answered to our questions.

1. How did you approach the world of design?

I always loved color, lines, shapes, and I have always been fascinated by the world of communication, whether verbal or not. After graduation I joined Scientific IED in Milan. In the last three years I had the opportunity to approach the world of design.
I studied it, I struggled with it, and slowly I got it, but I think it is ...

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KillerStartups.com, website that reviews the best startups on the web, has reviewed IamaSource.com, crowdsourcing website about design and communication,  mentioning it as one of the best startups on the web. It was a goal we set long time ago and now the article is here, earlier than we expected. Follow the link below to read the review and give your vote to IamaSource.

We are honored about this review and we wanted to share  this good news with our designers! This is also thanks to you and the impressive quality of your artworks seen on our ...

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More recently, the neologism "through the line" describes an existing process as a mix of ATL and BTL, used to integrate a marketer's efforts and optimize returns from these separate investments.

But you can find also something out of these schemes and ...

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